Simon Heap

Financial Adviser

I graduated from Bournemouth University with a Bachelor of Arts Degree in Financial Services in 2000 and have gained a range of experience including firms such as Reuters, St James’s Place Wealth Management and Succession Group. I decided it was time to give truly independent financial advice to best serve the needs of my clients and joined Mayfayre at the end of 2018.

A Taunton man born and bred, I live walking distance from the town with my partner and two young sons. In my ever decreasing spare time away from work I enjoy cycling and play golf at Burnham & Berrow. There’s no magic formula to “real” financial planning. I listen to what you want to achieve. I ask searching questions to examine whether your aspirations are attainable. Then I help you understand where are you now and where you can realistically expect to end up.

Whilst financial analysis and management can be complex (it’s the bit you pay us for), the communication of your plan should not be. I take great pride in going through the process so you are comfortable with every step and happy that the recommendation is the most suitable for your needs & goals.


Recent changes in the industry have led to a lot of independent firms moving to a ‘Restricted Model’. I feel real value for clients can only be maintained where there is no integration with product providers… it is that simple.
As independent advisers, we are able to look at the market as a whole and assess which options will be best for you. Unlike restricted firms who only offer a their own products or apply limiting aspects to the advice process; we can examine the whole market and see which areas best suit your portfolio and planning needs. This is often echoed in the national press in articles aiming to explain the difference and best route to go down:

“The Golden Rule: If you’re using an adviser, always, always, always ensure it is an Independent Financial Adviser (IFA).” – Martin Lewis, money saving expert

“We do not have a label of “whole of market restricted”. We have INDEPENDENT or we have RESTRICTED,” – FCA technical specialist Rory Percival

I can be contacted on 07882 231690